Nia Long Is New Face of Estée Lauder

Award-winning actor Nia Long is the new face of Estée Lauder.

Exclusive to North America, Long will appear in campaigns across digital, TV and print for the brand’s skincare and makeup franchises.

“We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, senior vice president/general manager, Estée Lauder & Aerin Beauty & Bobbi Brown North America. “She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new brand ambassador for the North America region.”

For over three decades, Long has portrayed women with strength and resilience onscreen. Her work has shaped culture and opened doors for more inclusive storytelling in film and television, officials said. Called “icon of multidimensional beauty,” she has inspired generations as an advocate for authenticity, self-expression and empowerment. Brand officials said these values make her a natural fit to represent Estée Lauder’s high-performing skincare and makeup products.

“Beauty starts with confidence and honoring your authentic self,” said Long. “I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”